The Broadcast Your Buyers Will Still Receive

A new design drops at 4pm. You want everyone who has ever liked the Page to see it before evening traffic. You paste the caption into a blast, hit send, and watch most of it fail. The people who do receive it are in a meeting, or on a bus, and the message sits until they are annoyed rather than ready to buy.

A broadcast is a conversation you reopen. It is not an ad, and it is not a comment reply.

Only people who already talked to you

GoChatly sends a campaign to customers who already have a conversation on a connected channel. The audience count is the count of those people, split by Messenger, Instagram, WhatsApp, or all of them. A person who only left “pp” on a post, and never opened a chat, is not in that count. You cannot turn a comment list into a private mailing list from this screen.

That limit is the point. These are people who gave you a thread. They asked about a size, a district, or a booking. Writing to them about a new color is a follow-up. Writing to strangers is how a Page loses the right to message anyone.

Look at the count before you send. If it is smaller than you hoped, the shop has fewer real conversations than the like count suggests. Grow the inbox. Do not widen the blast.

The 24-hour window, in plain language

Meta lets a business send a normal reply when the customer has written recently. After about 24 hours without a message from them, Meta blocks that send. GoChatly records the failure in words you can read: the customer last wrote more than 24 hours ago, so Meta blocked the message. The rest of the campaign can still go to people who are inside the window.

This is why a Monday blast to everyone who chatted in January mostly fails, and a reply to people who wrote yesterday mostly arrives. Check the failed count after a send. A thread that failed because the window closed is a person to catch the next time they message you, not a person to hammer again tonight.

Staff can open the campaign and see what happened. The owner is the one who sends. A busy afternoon is a bad time for every login in the shop to have the button.

Pick one audience, then pick an hour

Messenger, Instagram, and WhatsApp are different lists. A buyer who chats on WhatsApp did not automatically opt into a Messenger note. Send where the conversation already lives. If you truly mean all three, look at each count so you know what “all” is made of.

Four in the afternoon is when you finished the product photos. It is not when your buyers are free. In Bangladesh, a lot of personal scrolling happens after office and after dinner. Schedule the campaign for that evening, in Asia/Dhaka time. You can set it up to 30 days ahead. The people in the audience are chosen when the send actually starts, so someone who begins a chat tomorrow can be included in a send you armed today, and someone who no longer qualifies can drop out.

Write the message once. Where you want the person’s first name, put {{customer_name}}. If there is no usable name, that spot becomes the word “there”, so the sentence still reads cleanly. You do not write a separate text for each customer. You also do not paste a novel. Say the product, the price or the fact that it is new, and the one question you want them to answer.

Read it on your own phone before it is armed. A line that looks fine on a laptop often breaks into a wall of text on Messenger. One short paragraph, then the question, is what people answer from a rickshaw.

What a good blast feels like in the thread

The buyer opens one message, from the same Page they already know, at an hour they are on their phone. It uses their name if you have it. It does not pretend they asked for a newsletter. If they reply, the 24-hour window opens again, and the inbox can take the order the way it takes any other chat.

If they do not reply, you wait for the next real conversation. Another blast an hour later does not create a window Meta has closed.

Schedule it for the evening. Send it as the owner. Read the failed reasons before you judge the product. The design can be good and the broadcast can still be the wrong list at the wrong hour. A window that closed is a timing fact. A small audience is a conversation fact. Neither one is a verdict on the dress.

If your new arrivals die in a group chat and a story, talk to GoChatly.